LambWeston | Super Crispy Crinkle Cut Fries

Bubba’s was approached to shoot a spot for Grown in Idaho’s Super Crispy Crinkle Cut Fries in our LA studio. We had plenty of familiarity shooting fries from our bob’s Burgers campaign and were eager to take on the task. That is how we found ourselves surrounded by 5 massive freezer chests and half a dozen air fryers – and office smelling a little too delicious for its own good – to bring this spot together with a single shoot.

CLIENT

EHY

DIRECTOR

Steven Moses

CATEGORIES

Tabletop

Super Crispy Crinkle Cut Fries

The Challenge

The biggest challenge in our spot was to have the crinkle-cut fry perfectly snap in half. We spent two weeks in R&D with different rigs trying to get that perfect breaking shot. The solution was to use a mix of steel and moving motors to separate the two sides of the fry.

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