Era AI Plan AXON
For the rollout of Axon’s ERA AI Plan, we created a 90-second hero film that premiered on the main stage at Axon Week, introducing a suite of AI tools built to transform public safety.
THE ASK
Axon’s team needed a clear, memorable way to explain four new AI-driven products, each tackling a different challenge for officers in the field, while engaging both a live audience and online viewers.
OUR APPROACH
We developed a flexible visual system that serves as a flywheel for future updates, allowing Axon to easily expand the film as new tools are added to the plan. The piece combines cinematic motion design and product-driven storytelling to make complex technology feel human, useful, and real.
THE IMPACT
The film became the centerpiece of Axon’s launch campaign and continues to evolve as their AI ecosystem grows. It was later adapted across their website, social platforms, and mobile formats to introduce the AI Era Plan to global audiences.
