G7 DEXCOM


THE ASK
Our journey began with an invigorating challenge from the team behind the Dexcom G7 device to utilize our expertise in tabletop photography and animation to create a series of captivating online spots. The objective was clear: demonstrate how the Dexcom G7 can instantaneously provide vital dietary information to individuals managing Type 2 Diabetes while also seamlessly blending 2D, 3D, and live-action footage to craft a visually cohesive and impactful narrative.
Navigating this project was akin to a gourmet chef balancing flavors. The crux was integrating sumptuous food imagery with dynamic motion design, ensuring these elements complemented each other to elevate the story. Another hurdle was conveying the device's ability to rapidly display information, a feat we aimed to achieve through a harmonious fusion of brisk cuts and fluid scene transitions.
THE CHALLENGE
THE PROCESS
Our approach was anchored in clarity and user-friendliness. Given that medical devices can often be intimidating, particularly for older demographics, we prioritized simplicity. Our goal was singular: to highlight the ease of using the Dexcom G7 and its potential to enhance the user's quality of life. This focus steered every creative decision, ensuring the final product was not just visually stunning but also accessible and informative.
The project's 'Eureka!' moment was witnessing our diverse skill set – spanning 2D, 3D, and tabletop techniques – coalesce. This synergy allowed us to fulfill the client's ambitious request to integrate various media forms seamlessly. The result was a testament to our team's unique capabilities and the power of collaborative creativity.
THE SOLUTION



THE DELIVERABLES
The fruits of our labor were a 25-second spot and three distinct 10-second spots, each tailored for optimal engagement across various social media platforms. These spots were not just a visual treat but also an informational powerhouse that aligned with the client's messaging needs.
Our deliverables seamlessly integrated into the client's multi-faceted social media and online campaigns. The versatility and adaptability of these spots across different platforms highlighted our team's ability to not just meet but anticipate the client's promotional needs, ensuring a wide and impactful reach. This project was a good blend of technical skill, creative vision, and client-centric focus, much like a well-orchestrated symphony, albeit with a touch more pixels and a dash of digital flair.