The LA Metro came to us in need of an explainer video to shed light on the Metro ExpressLanes FasTrak system. They are on a mission to keep traffic moving. And we love them for it. So we worked to create an animated explainer that is just as entertaining as it is informative.
From the script to the animation and beyond, we took on all aspects of creative development through delivery. This project allowed us to tap into our imaginations and find fun, creative ways to show the ins and outs of the Metro ExpressLanes FasTrak. Yes, we did appoint a giraffe in a car and a surfer dude in a rocket to explain the rules of the road.
Bubba’s enjoyed getting involved in the LA Metro’s quest to get us to our destinations quicker!