In late 2020 while working on Vice’s Qanon: The Search for Q, directors Bayan Joonam and Marley Clements asked us to create the intro for episode 2 of the three-part series: an opening sequence that depicted the meteoric rise of Qanon in a 1 minute-long animated music video.
Having been given a loose script, we jumped at the opportunity. We developed some initial style frames to kickstart the process, and from that point forward we fell down the rabbit hole with this entertaining yet poignant music video.