ARTISAN MINI KITCHENAID
THE ASK
Bubba’s Chop Shop teamed up with Idea Farmer and KitchenAid for an exciting venture - to launch the Artisan Mini, KitchenAid's latest innovation. Tasked with CGI magic, we transformed the provided storyboards into a visual treat, showcasing the Artisan Mini's cutting-edge features.
Our approach? Think luxury car ad but for a stand mixer. The Artisan Mini, capable of whipping up 5 dozen cookies in one go, boasts the same power as its larger counterpart but is 20% smaller and 25% lighter. Our job was to capture its mighty power and mini footprint in a CGI sequence that echoed the sleek elegance of high-end products.
THE PROCESS
THE DELIVERABLES
The result? A series of visually stunning spots for KitchenAid, each one a testament to our VFX prowess. These ads didn't just showcase a product; they made viewers yearn to bake a big batch of cookies.
