BOX TOPS FOR EDUCATION GENERAL MILLS


THE ASK
Box Tops approached us with a unique challenge: to create three spots for both social media and broadcast to drive the audience to the new Box Tops app, using appealing visuals like QR codes and eye-catching animations. We also were asked to tailor a few of the promotions for regional grocery stores.
THE CHALLENGE
The big challenge was integrating real brands authentically. We featured actual cereal boxes and snacks with Box Tops in our animations. Navigating approvals for box designs in a tight timeline was intense, but teamwork with our client made it a sprint we could win.
THE PROCESS
Choosing stop motion was a game-changer. It's not every day we find projects suited for this time-intensive, yet impactful technique. Collaborating closely with Box Tops and director Quique Rivera, we created visuals that stood out more than your average 2D style.
THE SOLUTION
The project hit its stride once the animations began taking shape. Our work not only impressed the client and the brands but also paved the way for enhanced collaboration, elevating the project's artistic quality to new heights.
THE DELIVERABLES
We produced three evergreen videos, each in English and Spanish. These were tailored with variations to align with regional grocery chains, providing a broad and adaptable range of content for Box Tops' diverse marketing needs.