CONNECT SOCAL 2024 SCAG


THE ASK
The Southern California Association of Governments (SCAG) presented us with an intriguing request: create an explainer video for their comprehensive Connect SoCal 2024 plan. The objective was to render a complex urban policy clear and engaging, not just for urban planning professionals but also for a wider audience, like your neighbor Dave, who typically reserves his enthusiasm for weekend sports.
The task at hand was transforming a detailed and intricate policy document into an engaging, viewer-friendly format. This meant creating content that would resonate in both professional presentations and casual social media scrolling, all within a limited timeline.
THE CHALLENGE


THE PROCESS
Our team began by immersing ourselves in the document, collaborating closely with SCAG to ensure we captured the plan's essence. The focus was on transforming the technical policy language into an accessible and captivating narrative.

The breakthrough came with a finely tuned script that balanced in-depth information with an engaging storytelling approach. Complementing this script, we utilized dynamic visuals, making complex urban planning concepts not only easy to understand but also visually appealing.
THE SOLUTION
THE DELIVERABLES
The final product was a bilingual explainer video in English and Spanish, adeptly breaking down the complexities of regional planning into content that was both informative and captivating. If we can get Dave, who usually prefers to keep things simple, discussing urban planning at his next barbecue, we'll know we've truly succeeded.