MAKE ANYTHING AUTODESK


THE ASK
When our friends at Maximum Effort and pf100 brought us on for Autodesk, they had a vibrant vision in mind: to bring their "Make Anything" slogan to life through a series of captivating models. Targeting college students, they wanted to demonstrate the infinite possibilities of their tools, including something as whimsical as a whipped cream skyscraper. Could we make CAD as appealing as the latest campus trend?
Balancing speed and detail was our Everest. Creating animated models swiftly, each needed to be a showpiece for Autodesk’s software capabilities, vibrant enough to catch the eye of even the most distracted student.
THE CHALLENGE






THE PROCESS
Armed with Autodesk's comprehensive library, our team embraced a blend of innovation and precision. It was a journey that took us through Autodesk's myriad of resources, all to ensure each model was a testament to creativity and technical finesse.


THE DELIVERABLES
The outcome? Six animated videos, each a unique exploration of design: a robot bee, an exoskeleton, a 3D printed house, an underground house, a burger catapult, and the ever-impressive whipped cream skyscraper. These videos became more than just ads; they were a showcase of Autodesk’s promise to make anything possible.