YouTube

What do you get when you combine safer-at-home, house plants, and Ronda Rousey? If you said“a personal, environmentally-conscious bodyguard” then you would be wrong. If you said “a YouTube original game show hosted by NBA star Stefan Curry where some of the world’s biggest athletes compete for a first-of-its-kind sporting event while raising money for a COVID-19 charitable cause… from the safety of their own homes” then you’d be correct! And we’d say “that’s an oddly specific answer”.

Our partners at Portal A and YouTube came to us with this unique branding opportunity for their show that pairs Olympic-inspired graphics with popular sports tropes and plenty of LOLs in between.

Our design team hit the ground running (one) and diving (two) into commonly recognized Olympic iconography, in order to score (three) a home run (that’s four sports references folks) and help elevate the show’s tongue-in-cheek (just four) humor.

We designed a simple yet elegant GFX package that modern sports fans have come to expect and helps elevate the YouTube brand as a major OTT platform for original content. We chose to blend both 3D elements with a flat graphical style that help UHC playfully jab at commonly recognized sport’s shows and events.

Despite the challenge of social-distancing, our teams were able to collaborate seamlessly both internally and with our partners at Portal A throughout the entire process from concept and design to animation. We delivered a multitude of designs and a show-stopping brand package complete with a client-friendly toolkit over a short window.

Be sure to check out the Ultimate Home Championship exclusively on YouTube and find out who will be crowned the ultimate stay-at-home athlete. (Cue “Final Countdown” by Europe).