In this stylized, cutting-edge product demo for Gold Eagle’s 303 Touchless Sealant, we collaborated with our partners at MKR agency to create a cinematic spot that packs in thrill, elegance, technical precision, and frankly, how simple and easy 303 is to use. After several tire squeals and high-speed drifts that would make any insurance claim adjuster nervous, you get a dramatic, eye-catching film that transcends the traditional car cleaner ad.
SPRAY AND PLAY
30 Second Commercial
Live Action, Editorial, Color Correction, Sound Design, Sound Mix
THE TIP OF THE NOZZLE
Let’s face it — we don’t exactly count down the days to hand washing and waxing our cars. Sure, it’s a chance to get rid of some of those old team-building work shirts but that hardly makes up for the lost time and masseuse costs. Our task was to create dynamic visuals that not only delight car lovers but also show how quick and easy 303 Touchless Sealant is to use to maintain that sweet ride. Cancel the masseuse.
Speeding sports cars, slow-motion water spray, a mist-billowing hangar, and cinematic shots that would make John Woo weep — we knew immediately that we had to tap our frequent collaborator Steven Weinzierl to pull this one off.
One of the greatest challenges we faced on this project, aside from dodging a spinning Supra, was capturing shots of a dramatically lit atmosphere with slow-motion water spray and droplets. So we armed Steven with our Laowa 24mm snorkle lens, the Phantom Flex 4K, and a ton of brilliant lighting. As a result you get beautiful frames of water beading and cascading all shot practical in-camera.
We sent our VFX team home early that day.
SEALED WITH A SPRITZ
When working on spots like this one, its hard not to crack a smile and say — we play for a living. We got a chance to do car burnouts, pull out all of our fun gear, and really challenge our creativity in capturing bold practical effects on the day. All made to cater to the car lover on the move who wants quality with minimal effort. This project demanded we step away from our keyframes, tap into our inner badass and go full gearhead. Just ask Ben about the “test drive” he went on in pre-production sometime. And those practical effects you see… To our own delight, we put away our “tricks” on this one. The beautiful shots of water beading and cascading? All 303.
So the next time your rental gets upgraded to a turbocharger be sure to pick up some 303 Touchless Sealant before you try to impress and go all Dukes of Hazzard in your hotel parking lot.