Did you say fast cars and winding roads? Don’t threaten us with a good time!
When FCB Chicago and Goodyear approached us to produce a Product Launch video to introduce Goodyear’s new tire, the Goodyear Eagle® F1 SuperCar® 3, we jumped at the opportunity. The goal for the spot was to showcase the tire’s performance in a way that thrills and inspires you to turn every road into your canvas.
Shooting in and around Los Angeles, our director Steven Weinzierl and cinematographer Derek McKane captured these ultra-high performance tires in action via car rigs, long lenses, and drones, navigating from the contours of the city streets to the curves of the canyons. Goodyear believes that inside every drive lies the promise of something more, so we all worked to bring that philosophy to life.