Our partners at VaynerMedia brought us on to help launch a new product for Skyrocket Toys called “Lumies”. The TV spot, our second collaboration with Skyrocket, follows the fun new toys as they are placed on a variety of brightly colored surfaces and, like chameleons, light up to match them.
Our team of animators worked to create the rings of colored light that pulse from the Lumies as they light up and move from surface to surface. Additionally, we provided an uber-stylized color treatment in order to enhance the vibrant color palette seen throughout the spot.
